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Health

26-Year-Old EY Pune Employee Succumbs to ‘Work Stress’ Four Months After Joining: A Wake-Up Call for Companies

The recent news of a 26-year-old EY Pune employee tragically passing away due to ‘work stress‘ just four months after joining should serve as a wake-up call for all organizations. This tragedy underscores the importance of prioritizing employee well-being alongside business objectives.

It’s natural to reflect on such incidents and question current practices. However, addressing only one side of the issue is insufficient. Companies must actively cultivate a healthy and balanced work culture.

As a CEO, I am committed to fostering a positive work environment through the following practices:

  • Work-Life Balance: Enforcing an 8-hour workday and ensuring mandatory time off on weekends.
  • Supportive Environment: Implementing daily meditation sessions at the office to promote mental well-being.

While these steps are beneficial, it’s crucial for managers and team leaders to also play a role in supporting their teams. This includes:

  • Mentoring and Guidance: Providing support and guidance to help team members grow and overcome challenges.
  • Timely Recognition and Appreciation: Acknowledging contributions through verbal praise, emails, or tangible rewards like gifts or mementoes.
  • Monetary Rewards: Offering financial incentives for significant contributions to company success.
  • Regular Training: Including sessions on both technical skills and health and wellness.

Ultimately, I believe an employee’s health must be a top priority. No job or work-related pressure should come at the expense of one’s well-being.

Nirlep Patel

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Health

Gym or Yoga: What is the Best?

Gym or Yoga: What is the Best?

One of the most trending yet confusing questions regarding physical activity is, “What is the Best: Gym or Yoga?”

Given that both types of exercises are exceptionally well designed, it is challenging to weigh in and choose one as the best of each in a straightforward manner.

Every individual must incorporate some form of physical activity into their routine to stay healthy, fit, and active.

Both activities eventually share the same purpose—better health and fitness.

Yoga is becoming more and more popular these days due to the numerous health benefits it offers. Still, regular gym goers aren’t switching to Yoga as an excellent replacement for their established gym routine.

This post will share my views on both activities’ benefits and distinctions between Yoga and the gym. It will help you make the right choice depending on your fitness goals.

Gym

Working out in the gym puts your body through a lot of stress, which helps you burn a few calories while improving your physical flexibility.

In the gym, the fitness sector is becoming more inventive with new techniques and machines developed with challenging workouts that need a distinct amount of strength to perform it.

Even while working out in the gym, it feels more intense.

Gyming is ideal for individuals who aim to be in modelling or bodybuilding or the ones who want to gain physical strength and an amazing physique. Most teens when they come in the 15 to 16 age group, become more conscious about their looks, and personality. However, the right age to join a gym membership is 18 and above.

I will give you a reason for joining a gym after an individual is completed 18 years,its because your body goes through many changes and after 18, any person is knowledgeable enough to know how a human body works and is aware of what changes he/she is going through, it’s the age where any individual becomes mature and is hustling between the choices of career one need to pursue.

Basically, the regimen of working out in a gym is to work on your upper body, lower body, and cardio. An individual has to do a lot of weight exercises in a gym to get the best physique.

Individuals who are willing to go through robust physical activities like weight lifting, CrossFit etc can hit the gym. You can build muscle and get strong with the right type of gym training.

Suppose you are in your youth days and have a regular desk job you may opt for a gym and visit it regularly, to keep yourself healthy and fit. As in a week there are days assigned for your workout. For instance, you work on your lower body for alternate 2 days a week, the same goes for the upper body by pulling weights, and the remaining two days are for cardio, or you can include CrossFit for one day.

Following are some factors that individuals should keep in mind:

Nearby gym –
Enroll in a gym which is close to your place in distance. You can visit it conveniently by walking or automobile; it won’t take much of your time traveling to a gym and you may focus on your workout.

Diet – how much to burn/how much to gain You may have a goal to gain or lose weight, that’s it. But will need a clearer idea about what diet you should follow. Get a proper diet according to your body goals from an expert trainer in the gym and follow it to get better results efficiently and quickly. Following a diet is crucial because it will help you to have healthy food and give you the strength that you need accurately.

Gym Membership- cost is important
Usually, if you take a year subscription, it’s affordable. Still, see that the subscriptions are budget-friendly to you and the gym has all the equipment and trainers to assist you in getting your body goals.

Require a proper trainer
You need a trainer to guide you with the workout, the correct positioning and form. Additionally, a trainer can ensure the exercise you are doing is most effective for your body to see better results and avoid any potential injury.

Never get over excited and do more weights
In the rage of getting physically fit, it sometimes happens that you get too excited or maybe overdo it. I have seen many people overdo it because they feel more weight will help them gain a great physique fastly. But it’s highly unethical and wrong. Don’t get too excited and do this because the muscle can become very sore to move and touch and may even swell. In severe cases, the muscle may be damaged to the point that the muscle starts to develop permanent damage.

Gymming regularly is important 6 days 1 day rest
Well, in the gym to get your desired physique you need to work hard and put effort by regularly visiting the gym and taking your workout seriously; however, you may work out for 6 days and take one day rest for better outcomes.

Yoga

Working out in the gym puts your body through a lot of stress, which helps you burn a few calories while improving your physical flexibility.

In the gym, the fitness sector is becoming more inventive with new techniques and machines developed with challenging workouts that need a distinct amount of strength to perform it.

Even while working out in the gym, it feels more intense.

As you all may be aware, Indian Saints created Yoga to enable them to practice strict meditation for days. They used Yoga to maintain physical and mental fitness for a healthy lifestyle and spiritual enlightenment. Yoga is practiced with well-defined positions that improve emotional stability, dynamic control, and physical flexibility. Additionally, it enhances focus on your life goals, which is crucial for success.

Regular yoga practice can assist you in overcoming stress and finding peace and can significantly aid in mind regulation, in addition to helping in calorie burning.

Yoga is thought to have been practiced since the dawn of civilization. Yoga science dates back thousands of years, long before the birth of the first religions or belief systems. Shiva is regarded as the first yogi or Adiyogi, as well as the first Guru or Adi Guru, in yogic lore.

Historical evidence of the existence of Yoga can be found dating back to the pre-Vedic period (2700 B.C.) and continuing until the time of Patanjali. The main sources from which we get information about Yoga practises and related literature during this period are the Vedas, Upanishads, Smritis, Buddhists, Jain, Panini, Puranas, and so on.

The Classical period, roughly between 500 BC and 800 A.D., is considered to be the most fertile and prominent period in the history and development of Yoga. During this time, Vyasa’s commentaries on Yoga Sutras and Bhagawadgita, among other things, appeared. This time period is primarily associated with two great religious teachers of India: Mahavir and Buddha. The concept of Mahavir’s Five Great Vows – Pancha mahavrata – and Buddha’s Ashta Magga or Eightfold Path – can be considered as the early nature of Yoga sadhana. Its more explicit explanation can be found in Bhagavad Gita, which elaborately presents the concepts of Gyan yoga, Bhakti yoga, and Karma Yoga.

These three types of Yoga are still the pinnacle of human wisdom, and people today find peace by following the methods outlined in the Gita. Patanjali’s yoga sutra, in addition to containing various aspects of Yoga, is primarily associated with the eight fold path of Yoga.

Yoga is suitable for people of all ages. It’s simply a matter of deciding what type of Yoga you want to do and working within your capabilities. It may even help you age better by keeping you flexible and strong through low-impact movements.

There is no general agreement on when a child can begin practicing Yoga. Yoga experts, on the other hand, agree that children aged 5 and up can begin practicing Yoga starting with easy positions.

Yoga’s origins were spiritual development practices that trained the body and mind to self-observe and become aware of their own nature. Yoga’s objectives were to help people develop discernment, awareness, self-regulation, and higher consciousness.

Yoga is intended to be a system for increasing awareness and decreasing disease, as well as a tool with numerous benefits such as reduced stress, increased relaxation, glowing skin and greater flexibility.

Yoga is beneficial to both the physical and mental health of people of all ages. And, if you’re suffering from an illness, recovering from surgery, or living with a chronic condition, Yoga can become an important part of your treatment and potentially hasten your recovery.

I will talk about the first three Yoga that are highly essential for a balanced life:

Pranayam
Pranayama is an ancient breath technique derived from Indian yogic practices. It entails controlling your breath in various styles and lengths. It has recently gained popularity in the Western world due to the numerous health benefits associated with pranayama practice. Check out Baba Ramdev’s videos for the best pranayama practice.

Hatha Yoga
Haha Yoga is a type of Yoga that employs physical techniques to preserve and channel vital force or energy. The Sanskrit word haha literally means “force,” and it refers to a set of physical techniques.

This type of Yoga involves moving your body slowly and deliberately into various poses that challenge your strength and flexibility while also focusing on relaxation and mindfulness. Surya Namskar is an ideal example of Hatha Yoga.

You can pick any guru of your choice for different yoga practices, but see to it that you follow one specific guru and not mismatch the series of yoga practices and positions. Suppose you thoroughly watch Baba Ramdev video’s then follow his regime while doing Yoga and perfect it, you will see benefits of your own in a few days.

Dhyan Yoga
Dhyana is the seventh anga (limb or level) in Sage Patanjali’s eight-step Yoga practice. This is the state preceding Samadhi, or “absorption.” Unfortunately, the term dhyana is commonly translated as meditation, implying a state of constant calm. You reach a state of being during dhyana in which you are so completely immersed in your meditation that it becomes a part of your consciousness.

People who go to the gym can also do Yoga, however, you can’t get extensive muscle gain like bodybuilders when you are practising Yoga.

Any work profile – you must make it a habit to do Yoga. People from any work profile can do Yoga. But to reap yoga benefits, one must make Yoga a habit.

Keep in Mind: Learn from experts
It is important to learn Yoga from experts as they will guide you in doing the correct form and gestures that will help you have a balanced life. A yoga therapist can work with you to create individualized plans that complement the healing process by allowing the person to experience symptoms with greater calm and less distress.

Start with simple yoga asanas
If you are new to Yoga or just beginning with it, it is advisable that you start with basic and simple asanas, for that you may google it or watch YouTube videos.

Cost-effective
If you want to practice basic Yoga, then there is no cost. You can get all the basic yoga asanas that you can maneuver in your daily lives. But if you feel you want to master it and want to learn from an expert, you can attend yoga workshops or classes which are cost-effective.

No soreness of muscle
With Yoga, you won’t get any soreness of muscles or muscle strain as the asanas are very carefully done; you may adapt to them quickly with little to less effort, thus creating great health and a happy, balanced life.

Conclusion:
People think of either Yoga or gym, but you can do both, or you may do one as per your preference because both have health benefits. But Yoga gives inner strength compared to the gym. You may adopt both things – if you have time and depending on your age.

Yoga is a delightful experience because it’s simple to learn and highly therapeutic, and in my opinion, both Gym and Yoga are excellent choices!

In short, activity levels and lifestyle factors will determine whether to practice Yoga or visit the gym. There’s no longer a reason to debate as it’s a win-win situation; I prefer doing both or whichever suits my lifestyle the best!

Nirlep Patel

Categories
Digital Marketing

Digital marketing trends that will rule the roost in 2023

Digital marketing trends that will rule the roost in 2023

Many companies are already planning their digital marketing strategies for 2023 and beyond. Smart businesses seek out the most recent trends to incorporate to maximize their results and impact. Here are some of the most important trends that will rule digital marketing in 2023 and can help you succeed.
Artificial Intelligence
AI is the driving force behind all marketing. One of the under-the-radar trends in digital marketing over the past few years has been the incorporation of AI into almost all channels. The social media posts you interact with, the search results you see, and even the advertisements you see are all determined by algorithms. AI makes marketing more intelligent by directing customers to the ideal goods and messages.
Now, what can you do? Investigate how AI transforms the fundamental elements of your digital marketing channels. Recognize how the algorithms affect your outcomes and adjust your content strategy to benefit from this.
The Rise of Voice Search
The widespread adoption of voice search technology is another noteworthy development that is currently having an impact on the world of digital marketing. Because of voice search, the way search marketing experts optimize websites to rank for specific keywords and queries is changing.
In 2022, voice searches have made up 50% of all searches, providing new marketing opportunities for online advertisers. The most important thing you can do to prepare your website for voice search is to use long-tail keywords like “most expensive women’s clothing brand” rather than a general term like “clothing brand.”
Chatbots
Chatbots for marketing and advertising are the newest digital marketing trend. Businesses have used chatbots for a while, and marketing greatly benefits from the trend.

Social media chatbots
In digital marketing, chatbots are increasingly being used in various ways to improve customer interactions and experiences. For example, Uber now lets users use the Facebook Messenger app to request an Uber ride. Chatbots are shortening the buying cycle and streamlining the customer experience.

AI-driven Chatbots
Clients and customers can receive a personalized experience from an AI-powered chatbot. For instance, with predictive analytics, bank chatbots can anticipate customers’ needs and help them navigate challenging banking processes. It can handle any customer query. Even helping customers make payments, check balances, or save money is something these chatbots can do. These encounters significantly impact how brands position themselves as a “customer-first” approach.

Clear, Simple Messages
Businesses face a greater challenge than ever as short-form video dominates and attention spans continue to decline. To attract customers’ attention, companies must be able to communicate in concise, snappy soundbites
It would be best if you spent more time creating simpler and shorter messages. Soundbite your marketing and brand priorities into succinct phrases or quick thoughts. Make it a challenge for yourself to make your messages short & concentrated and replicate the popular short video formats.
Graphic and Website Design
In 2023, there will be significant changes to the website and graphic design. Traditional formatting will be used once again in graphic and website design. Why? Despite what some people may believe, white space offers an exceptional opportunity to let the content shine. The content will be more prominent the more white space there is.
Next year, it’s also anticipated that custom illustrations will skyrocket. No longer will generic images suffice. People want to see artwork that represents your company’s identity and brand. The graphics will look better with more work put into them.
Keep track of the most recent digital trends in 2023 to improve your brand’s marketing significantly.

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Nirlep Patel

Categories
Digital Marketing

Why Did I Choose Digital Marketing As A Career?

My time was completely different

In today’s Digital World, Where you can see that every single business requires a Digital platform to perform better in this competitive market, Every interviewer is prepared with proper certification; There are many private institutes available to provide training in Digital Marketing, Even colleges offer digital marketing training and courses to students.
My time was completely different; see the image of Google Search. You can imagine that few people were working to build this industry, and we are one of them. I’m talking about 2004-5, No course, No certification, No Experience. However, the initial days were outstanding. Let’s rewind the memory.
I didn’t Choose Digital Marketing….. Digital Marketing Chose Me!
I was passionate about digital marketing, and digital marketing is in my blood, No not true at all. I did not select Digital Marketing, but Digital Marketing chose me.”
I started my career as an IT (Hardware and Networking) trainer.

My brother Dharmesh Patel introduced me to SEO.

At The time, I couldn’t understand what he was doing, and he was Always saying one word that he was doing web promotion. When I asked him the same questions again, he said, “Google pe ranking upper late he.”

Nirlep Patel & Dharmesh Patel
He grew frustrated as I kept on asking him several questions.
When I heard this, I became curious and started asking questions, and he gave me a basic understanding of SEO.
One day he said to do it on your own, so you get a better idea about the search engine algorithm. Which was the golden word for me; that’s how my digital marketing journey started.
My First Client : You will never forget your first client. When I met Mr Uday Shah, The CEO and Founder of the HEM Corporation (https://www.hemincense.com/), His daughter was studying at my institute (Graphic designing). He just wanted to meet the institute manager about his daughter’s progress; while discussing, he asked me more about my plans. Hence, I told him about my dream of starting an internet marketing business where we would promote businesses online. (Before that, I had no idea about his business or who he was)
I like to meet people who understand future essentials, and Mr Uday was one of them who understood the future (Marketing) needs. And indeed, people who accept future needs never turn back. He called us for a meeting, and we showed him the presentation that we had prepared., I still remember the deal cost. It was around 20k for six months (in 2005-06).
My First Rejection: “Who’s Going To Use Google?”

You can learn only when you face rejection or objection. An offline media company called me for SEO services. The person was curious to know about online media/marketing, and after listening to me, he felt that this was making a fool of other people; he asked who was going to Google and search, or using the internet etc., for the second it came in my mind that he is right and I might be in the wrong field 😂😂, It’s cool 😎 when you proved wrong with your consistency efforts. Believe yourself, then only others believe in you.

Today when I saw this Video about Digital Payment :

Why I Chose Digital Marketing As A Career : The Truth
Of course, for money. When I was at the early stage, I realised that when you do a good job and see the client’s happiness, you forget everything and would like to focus on doing the best job for them.
With my experience and continued research today, I’m working with 125+ teams with 1000+ customers worldwide.

Nirlep Patel

Digital Marketing
Nirlep Patel is a digital marketing consultant, health & fitness enthusiast, and music aficionado who wants to help people and brands discover their true potential.
Nirlep.tech cc@2022 All rights reserved
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