Digital marketing trends that will rule the roost in 2023
Social media chatbots
In digital marketing, chatbots are increasingly being used in various ways to improve customer interactions and experiences. For example, Uber now lets users use the Facebook Messenger app to request an Uber ride. Chatbots are shortening the buying cycle and streamlining the customer experience.
Clients and customers can receive a personalized experience from an AI-powered chatbot. For instance, with predictive analytics, bank chatbots can anticipate customers’ needs and help them navigate challenging banking processes. It can handle any customer query. Even helping customers make payments, check balances, or save money is something these chatbots can do. These encounters significantly impact how brands position themselves as a “customer-first” approach.